Newly-launched Minnow is a next-gen streaming video guide rolled out nationally in the US that combines premium video on demand services, including Netflix, HBO Now, Hulu, and Amazon Prime into one unified application on TV and mobile. Minnow will also support emerging streamers Apple TV+, Disney+, HBO Max, Peacock and Quibi as soon as they launch in the US.

Minnow compares its app and website to Spotify, serving the same function for streaming video, while combining favored platforms and services into one application for search, sharing, and discovery of movies and TV series. Minnow says the goal is to achieve “less scrolling, more watching.”

The company claims the new app will accelerate the discovery process with a universal search, unbiased aggregation and content suggestions, while also making searches easier. Users will also be able to share and recommend titles with others and link to content directly, instead of seeking out the source, as well as create playlists. The more a user searches, saves and watches, the more the algorithms will customize to that person’s taste.

“At the dawn of the ‘streaming wars’ era, with all the streaming options out there, it has become difficult and time consuming sorting through content, especially if you don’t know what you are looking for,” said Jes Bickhart, CEO and Founder of Minnow. “People already aggregate their music on Spotify, airlines on services like Kayak and Skyscanner, and images on Pinterest, so why do we still browse content offerings platform-by-platform for movies and series? The average person in America still spends well over 23 minutes every day just scrolling looking for something to watch. There has to be a better way to help people find a movie or series simply and on any device. That’s where Minnow comes in.”

Minnow is currently available on iPhone and Android, tablets (including iPads, Pixel tablets and Amazon Fire tablets), Amazon Fire TV devices (including Fire TV Stick, Fire TV Cube and pre-installed smart Fire TVs),  Apple TV and Apple TV 4K devices and Android TV devices (including pre-installed smart Android TVs and Chromecast). The app will soon be coming to Roku, Web and other smart TVs.

You can find out more from the Minnow home page.

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Chris Will

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What I find fascinating is that this is exactly what Apple claimed their TV app was going to do but, they have fail miserably. A big reason is because they could never get Netflix to sign on so, how did this company get Netflix onboard when Netflix told Apple that they wanted their subscribers to use their app?

I may download this and see how it works but, I wonder how it handles multiple profiles for services like Netflix, Hulu, Disney+ ad Apple TV+ on devices like Apple TV?
 

Cranston37

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But you can't WATCH anything within the Minnow app, nor can you keep track of all the content you are currently watching, both of which you can do with Apple TV.

Those are not insignificant points to leave out when comparing the two.

What Apple TV does is much more fully integrated and therefore more complex than what Minnow is doing.

Minnow has not gotten Netflix "onboard" with anything. This is just searching their database the same way Siri and Roku already do.
 
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David Deeb

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What I find fascinating is that this is exactly what Apple claimed their TV app was going to do but, they have fail miserably. A big reason is because they could never get Netflix to sign on so, how did this company get Netflix onboard when Netflix told Apple that they wanted their subscribers to use their app?
It seems I've read somewhere that Apple wants a cut for any subscriptions signed up through through Apple TV. Netflix didn't need to give Apple a cut for really doing nothing. I can't say I blame them.

But if you go to the Minnow site, it shows the Minnow app is available on Apple TV and Apple TV 4K anyway! So you can install an app on Apple TV to do what Apple TV could do directly. !?!?!
 

Cranston37

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It seems I've read somewhere that Apple wants a cut for any subscriptions signed up through through Apple TV. Netflix didn't need to give Apple a cut for really doing nothing. I can't say I blame them.

But if you go to the Minnow site, it shows the Minnow app is available on Apple TV and Apple TV 4K anyway! So you can install an app on Apple TV to do what Apple TV could do directly. !?!?!
No, no - you're confusing a couple of different things. You can't sign up to services like Netflix through the Apple TV box because of the commission thing, but that's a different issue from why it's not on the Apple TV app.

For example, you also can't sign up for Disney+ and Amazon Prime through the Apple TV box either, but they ARE included in the app. Netflix chose not to take part because it saw value in controlling the user experience of its service.

Saying that this company was able to achieve a deal with Netflix that Apple wasn't is a terribly inaccurate representation of what this is.
 
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