Lionsgate has today announced that it will be presenting an online event Lionsgate Live! A Night at the Movies comprising four Fridays of free movies to stream on YouTube, consisting of The Hunger Games this Friday, followed by Dirty Dancing (April 24), La La Land (May 1) and closing out with John Wick on May 8th. The free movies will livestream on the respective Fridays at 6:00pm PT/9:00pm ET.
The event honors the “communal experience of watching movies in movie theaters” and is in an effort to “support the people who make those places great with a special program that reminds everyone how much we love going to the cinema.” The studio is teaming up with Fandango and YouTube to livestream the four titles available both on the Lionsgate and Fandango Movieclips YouTube pages.
The event will be hosted by Jamie Lee Curtis who will share movie memories and be joined by guest celebrities and YouTube personalities. There are also special programming and fan interactive opportunities planned. But the main goal here, according to Lionsgate, is to join the studio by showing support for the country’s temporarily jobless movie theater employees. Donations will benefit the Will Rogers Motion Picture Pioneers Foundation, the organization dedicated to helping workers throughout the motion picture industry.
Lionsgate is joining with exhibition partners too for the streaming events, including AMC, Regal and Cinemark, and gourment popcorn company Popcornopolis will support the events with a consumer movie night offer, and 10% of sales donated to the Will Rogers foundation.
“There’s nothing that will replace the magic of seeing a movie together with your fellow moviegoers in a theater on a big screen, but this is a chance for America to come together to recreate the experience,” said Joe Drake, chairman, Lionsgate Motion Picture Group. “This is a great chance to show the country’s theatrical employees how much we miss going to their theaters and how much we support them. Jamie Lee Curtis – a woman who literally grew up with the movies and movie theaters – is one of the world’s biggest movie fans, so it’s a real thrill that she’ll be our host for this event. Let’s have some fun watching some classic movies together at home while celebrating moviegoing!”
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