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Focal and Naim have opened two new US stores in Miami and Austin. The Miami Focal Powered by Naim location is described as a “shop-in-shop” as it sits within the existing CasaHiFi store. A second dedicated showroom has opened on Anderson Mill Road in Austin, TX. The stores are managed respectively by Antonio Gaspard and Chris Ross if you’re thinking of stopping by.

The Coconut Grove neighborhood is the destination for the Miami-based shop-in-shop. It comprises four demo rooms (one pictured in header) for immersive listening, and a headphone bar if you are looking for a more personal experience. Focal Naim says its “richness” of product collections is exemplified by displays featuring floorstanding, wireless, compact, and home cinema loudspeakers. There are also closed-back hi-fi headphones, CD players, streamers, and amplifiers.

Focal Powered by Naim, Austin, TX

The Austin location carries two demo rooms, a headphone bar, and various open areas for punters to assess and audition the wares on display. Clearly with an emphasis on in-store design chic and lifestyle friendly choices, Focal is promoting its Grande Utopia handmade loudspeakers in a ziricote finish. This native central American wood has “fascinating grain” and color variety.

FN says their stores are geared towards both music lovers and audiophiles, and the US count now stands at three (with the two latest entries complementing a Houston location). By opening walk-in stores, the company is doubling down on giving visitors a chance to receive “tailor-made” and personalized advice from experts, and to make reservations for private listening sessions. Seems like a refreshing idea set against the now-ubiquitous internet order-direct model. Carefully curated settings of the stores is expected to help consumers enjoy both sound quality and an ability to imagine the products in their own homes. Click on Miami or Austin to learn more about each of the new locations.

 

 

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Published by

Martin Dew

editor