Focal Naim has teamed up with Qobuz to create a bespoke in-store musical “sound signature”. The move is an extension of an existing partnership between VerVent Audio and Qobuz with some of Naim’s products already offering the French high-resolution music streaming and download platform. Qobuz will propose personalized playlists of between 20 to 25 tracks for each Focal Powered by Naim store, according the joint-brand manufacturers. There will be an initial 14 stores where consumers can hear the curated playlists, which can be reviewed at the following links: Cannes, Lyon, Berlin, Houston, Adelaide, Perth, Sydney, Melbourne.
“This exclusive partnership with Focal & Naim will bring a unique listening experience, both in shops and at home. By creating these playlists, our editorial team is proving its savoir-faire in order to make high-quality sound accessible to the greatest number,” said Marc Zisman, Head of Music at Qobuz.
The Cannes store has 20 tracks dedicated to cinema, including Herbie Hancock’s for Blow-Up (1967, Antonioni), Nightcall by Kavinsky from Drive (2011, Winding Refn) and Bernard Herrmann’s score for Taxi Driver (1976, Scorsese). Focal and Naim say they are putting a unique stamp on their store network, adding to the design-conscious settings, product collections, listening rooms and headphone bars. Store visitors will also receive three months’ free membership to the Qobuz platform.
“We are very pleased to announce this partnership founded on the themes of travel and emotion. It’s a pleasure to work with the passionate teams at Qobuz to prepare these musical journeys,” said Louis Gibout, Head of Partnership Focal & Naim.
For more information, click on the playlist links above or visit Focal Powered by Naim.
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