Disney Plus has ‘edge’ in crowded future streaming marketplace

According to new research data compiled by Morning Consult, the streaming market is about to get significantly more crowded, and the new analysis suggests that Disney Plus has an “early advantage” with consumers. With both Apple TV Plus and Disney Plus launching in November, and HBO Max and NBC’s Peacock hot on their heels with debuts in 2020, streaming options are about to become even more plentiful. Nearly half of millennials say they are currently considering purchasing Disney Plus, but Apple TV Plus and HBO Max are not far behind in the rankings.

Morning Consult’s Brand Intelligence, which tracks consumer perceptions of over 3,000 brands on a daily basis, also shows that Peacock – the only new service not explicitly tied to its parent brand and the name of which was just announced in September – has yet to make it onto the radar of most Americans.

The Disney Plus early advantage is represented here against potential competitors:

It looks like millennials have a large appetite for Disney Plus, and the latter’s early edge is even higher when isolating millennials, who are more inclined to opt for streaming services across the board. Forty-six percent of millennials already say they are considering purchasing Disney Plus, 12 points higher than Gen Z adults, and 13 points higher than the general population.

Also according to Morning Consult, it is “unsurprising” that perceptions of each new streaming service notably lag behind perceptions of parent brands. However, the data indicates those parent brands are each well-liked by the public, providing a “strong foundation” to build on.

Morning Consult qualifies its results with the following statement: With over 75,000 annual interviews on every brand, Brand Intelligence brings together millions of survey interviews on thousands of brands to provide real-time insight and analytics into the most important brand metrics. The results are based on between 5,528 – 5,729 survey interviews per brand, with the surveys conducted by September 21 and October 21, 2019. The interviews were conducted online and the data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 1 percentage points.

Published by

Martin Dew

editor

24 Comments

  1. Sam Posten

    So says a random analyst… It must be true.

    It's based on polling consumers, so that's a relatively better statement than pure analyst opinion.
    Now i'll let you get back to your previously scheduled curmudgeonry.

    [​IMG]

  2. Remember how, in the VHS era, most people didn’t own many or any prerecorded movies, but just about every house with a kid owned at least one Disney movie?

    Disney+ will have the streaming generation’s equivalent audience and that would be enough if that’s all they got. For new generations of people that are giving up or never bought into physical media, who do nothing but stream and download, this will be to parenting now what owning a Disney VHS tape was to parents in the 80s and 90s.

    Disney+ has Frozen, Moana and others to be rewatched a million times with no vaulting. That’ll be worth $7 a month to lots of parents for lots of years.

  3. Josh Steinberg

    Remember how, in the VHS era, most people didn’t own many or any prerecorded movies, but just about every house with a kid owned at least one Disney movie?

    Disney+ will have the streaming generation’s equivalent audience and that would be enough if that’s all they got. For new generations of people that are giving up or never bought into physical media, who do nothing but stream and download, this will be to parenting now what owning a Disney VHS tape was to parents in the 80s and 90s.

    Disney+ has Frozen, Moana and others to be rewatched a million times with no vaulting. That’ll be worth $7 a month to lots of parents for lots of years.

    Yep, and with Star Wars and Marvel, it will appeal to older kids as well. Shoot, my kids are 12, 9 and 9 and they are super excited for Disney+. It was a no brainier for our Family. In fact, we have purchased any Disney movies since they announced the service, except for Mary Poppins Returns and Endgame. We are just waiting for Disney+ now.

    I grew up on Disney and my parents would have loved a $7 service that gave you unlimited access to Disney movies.

  4. Sam Posten

    Because the OP made it seem like a sure thing.

    Sam, it's perfectly normal for a news publication, whether in print or online, not to reveal the source of an article's content in a headline, particularly if it is clear that it is a news story. My items are not opinion pieces, but rather straight news stories, and I made the data source clear in the opening paragraph of the text. There is no inference in, say, a headline on the front page of The New York Times or LA Times that the information is the opinion of the newspaper.

  5. Martin Dew

    Sam, it's perfectly normal for a news publication, whether in print or online, not to reveal the source of an article's content in a headline, particularly if it is clear that it is a news story. My items are not opinion pieces, but rather straight news stories, and I made the data source clear in the opening paragraph of the text. There is no inference in, say, a headline on the front page of The New York Times or LA Times that the information is the opinion of the newspaper.

    That would be fine if it didn't go on Facebook looking like it's HTF's position.

  6. I've come to the realization that my tastes and inclinations do not reflect "majority of America", at least in terms of home entertainment delivery vehicles. While I personally have no inclination to purchase Disney+ (mostly because I own all of the animation titles I want from them, as well as all of the MCU in 4K…and okay I have as of now zero interest in seeing Bucky and the Bird Man), I have no problem believing that they'll quickly attain a prominent position, if not an outright lead in a few years time, in the Streaming Wars to Come (read that in the movie trailer guy's voice).

  7. Dave Moritz

    Since Disney+ is set to launch in just a few weeks I figured I would download the app for my 4K Apple TV so I would be ready. But it seems as if the Disney+ app is not yet available on Apple TV.

    Somebody posted a rumor that the app would be available on the 11th. I have a feeling that the rollout of D+ is going to be a lot like the Disneyland opening in 1955 when practically all the rides broke down…

  8. Just read an article online from the New York Times on streaming according to the article there are 271 video streaming services in the US, of course the major players get all the attention. I can only think of a handful of sites myself. I'm sure some will fall by the wayside but others will come online. Time will tell.

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