If you mourned the 2007 demise of the out-of-town bricks and mortar CompUSA superstore, it appears that fans at least can rejoice that the recognizable brand/logo is back, albeit in an online form only.

Regular tech hacks, like yours truly, were sent letters today from Yishai Grossman, the founder of DealCentral, LLC, and parent company of the new CompUSA venture. Grossman says that “it has been a long time since there has been any positive news surrounding CompUSA.” He intends to break that streak.

“Acquiring CompUSA makes sense for us on so many levels. Out of the gate we can offer the best deals, sales and coupons from all around the web in one place from our partner stores like Walmart, Amazon and Best Buy.”

He goes on to say that things have changed, and that his take on the brand is “different” from the past. He’s hired an editorial team, along with some of the best deal hunters, with their decades of experience with such firms as Slickdeals, eBates and FatWallet. His new team’s deal-making legacies should leverage the best scoops for punters on the hunt for new televisions, laptops and components. A new development and design team with experience in the e-commerce space has also been deployed, some of whom have worked on such well-known online juggernauts as WebMD.

Grossman goes says that he’s excited to make preparations for the Black Friday and Holiday Season and will be “…offering all information and deals on one amazing platform.” The new site is live now at www.compusa.com.

 

 

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DaveF

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What examples are there of zombie brand names succeeding after corporate death?

To my immediate recollection, it hasn't really worked for: Polaroid, Radio Shack, Blackberry, Kodak, and Palm.
 

DaveF

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Commodore and Atari are doing ok
I mean, yeah, I guess they're ongoing business concerns that haven't re-killed the brand. But did something really "Atari" or "Commodore" get created? I'm not aware of anything from them that's a phoenix rising from the ashes to rebuild its former greatness: just a nostalgia-fueled milking of the brandname by selling cheap retro retread products.

Contrast to Nintendo which both sells nostalgia but is also presently better than it's ever been before.
 
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