Well, after using AVIA, I think I'm more confuse about correct settings more than before. I don't like the result of the AVIA calibration on my set but then again, I might need to take more time to go over it again. For those who calibrated this set with AVIA, how did you handle some of the levels? For contrast, the given vertical bar never got distorted even at max contrast setting. For color, the set don't have the individual blue, red and green adjustment (or I can't find it), and for sharpness, I have a problem finding the right sharpness. For those of you who have this set, what is your setting after using AVIA or what are your preference settings. I know it depends on preference and your viewing environment but I'm still curious to know.