Technically my 1st DVD player was a Pioneer I got summer 1998, but I wasn't wild about it, and reviews pointed me in a different direction. Returned the Pioneer and replaced it with a Panasonic that I liked much more. Paid... $250? First Blu-ray player was a Panny I got in spring (or so) 2009. Paid about $125 for that, IIRC. Just got my first 4K player last month - $250 for a Sony!