...they still carry hi-end stuff to satisfy clients who want that stuff, but you find they carry a full selection of Blue Jeans (or your favorite internet cable company) cables. The kicker is, they cost 25% more, as you now have them in a retail enviornement and need to charge more so both Blue Jeans and the store make a profit. Remember, this is a nice hi-fi/home theater shop that you really like, they always cut you a deal when you want to buy. Would you be willing to pay a bit more to get the cables on the spot, or would you just order off the internet? A 6 foot component cable is $60 instead of the $48 it is on their site. Would you buy at the local shop you like? On the site, you need to pay shipping, in the store, sales tax. Just testing the water to see what you think. I would, especially because you are supporting a dealer you like, it is not snake oil cable, and the convenience is great for you. Win win for everyone.