I've always wondered why Yamaha doesn't use their thin receiver with this package. You don't need a lot of power to drive the satellite speakers, and someone looking for a HTiB would probably appreciate the lower profile. Basically market it as a step between a soundbar and separates.
When I used to sell TV and audio, I would usually walk people over to one of these types of sets from Yamaha (Denon used to sell a similar "starter" kit as I often referred to them as) if they were looking at the more traditional HTiB's from LG or Samsung. These are great for anyone looking to get their feet wet in home theater, as it allows them to easily upgrade their speakers and/or upgrade the receiver down the road without having to chuck everything in the garbage and start over from scratch - one of my biggest pet peeves with traditional HTiB's.