Senior HTF Member
- Jan 5, 2000
The TV Campaign is starting tonight in Canada with 3 ads during the MTV Video Music Awards.
Microsoft Canada today announced it will launch its first television advertising campaign for the highly anticipated Xbox video game system. Set to air tonight on MuchMusic during the 2001 MTV Video Music Awards, the new Canadian commercials will be the first Xbox television advertising to air anywhere across the globe.
"Xbox is going to change people's perceptions about gaming forever and this theme is reflected in our new television advertising campaign," says Ryan Mugford, Marketing Lead - Xbox, Microsoft Canada Co. "With our recent sponsorship of the iDance Toronto electronic music festival combined with our commercials appearing on MuchMusic we are implementing a surround-sound approach to our marketing communications plan to reach our target audience across a multitude of communications platforms they regularly access."
Xbox will showcase three separate, 30-second commercials created exclusively in Canada as part of the company's marketing strategy for Xbox. The original creative commercials feature a prophet who has received the message of how Xbox will change gaming forever, and then begins to deliver this message to consumers. Xbox worked closely with Toronto-based MacLaren McCann to develop the commercial sequence that focuses on building awareness for the new brand launching across North America on November 8th.
"By choosing to premier our new television advertising campaign on MuchMusic, we have an excellent opportunity to reach our core Canadian gamers who love music," continues Mugford.
I don't get MM, so I won't be able to see what MS has come up with.