hahaha, found this on a thread at an xbox site... but apparently, all xboxes ship with a "name"...don't know how unique these names are, but they're named! You'll need Halo to see unless others can illustrate other games that do this... Open up Halo, go to multiplayer, choose some players, choose your map. Now, on the final screen before the game starts, there's an illustration of an xbox and below that are some icons that represent your multiplayer settings. Above that however will be your xbox's name! Mine is "Donut" Apparently games are allowed to rename your machine however. Tested and confirmed this.....if you pop in DOA and rank in survivor mode...the name you put here will now be the "name" of your xbox.....test this by doing the above in Halo again. Interesting little feature of the xbox... found it rather amusing actually. I wonder if this is the built in surprise/thank you that the xbox team has alluded to before in public.