I"m curious and don't yet understand what it offers. If it's a deal where I can pay $60/yr to have the privilege of paying more money per year for channels, as with Netflix requiring Gold, then it seems a bust to me. And there's also the question of how this interacts with my Tivo and TV and Blu-ray. If it only complicates the living room experience, I won't care. But if at $60/yr it could give me shows I can't otherwise watch currently, maybe in an on-demand type fashion, saving the hassle of buying and watching Blu-rays, not having to get Netflix or an AppleTV, then that is promising.