I'm not saying it's not needed on new TV's. What I am asking is why are these TV's being sold from the manufacturer without being the best possible picture and in need of ISF calibration? It makes no sense the manufacturer would build something and sell it that is not even up to it's full potential. to make an analogy, it seems like it's buying a car, but you have to do repairs on it before it runs smoothly (bear with me if this is a horrible analogy). Any idea why this is happening? And if the manufacturers knows this is happening then why don't they they take advantage of this and offer calibrated TV's (better pictures) in hopes of outselling others that come un-calibrated.