*scratches chin* I can't figure this one out, guys. Went to Partsexpress.com looking for some 12 ga speaker wire. This in-wall rated stuff is $17.75 a roll. It is ugly. This regular speaker wire is $28.00; almost twice the price! It is pretty. Other than the ugly and pretty...there's no difference. So why is one almost 50% more costly? On a side note: any benefits of using 10ga over 12 ga? Talking 100-150 watts per channel, here. Thanks.