Why Sony has changed SACD to SA-CD...???

Discussion in 'Music' started by Rachael B, Jan 10, 2004.

  1. Rachael B

    Rachael B Producer

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    Why, because the Sony board member's hats and underwear were too tight when they made up the original name, maybe? [​IMG] Too much Saki back in '98, possibly? They just want to make people batty over it? A sincere belief that hyphens are an under used symbol? Hyphens are an endangered species...[​IMG] Philips and Sony are bored and don't have anything better to do?

    My extrapolated theory is that even after 5 years as a format:

    1. Super Audio name recognition is stille exceedingly low.

    2. The name SACD suggests something other than a CD, bad! CD sales good, people love...

    3. They've determined the public will never let go of the CD format completely.

    So, by hyphenating SACD into SA-CD, one's perception is that it's some sort of CD, that it's two-two, two discs in one! It's Super Audio and it's a Compact Disc too. The new name more closely associates Super Audio with the most successful music format ever, good!

    Anybody have a better theory, actual, silly, or otherwise?
     
  2. Marc Colella

    Marc Colella Cinematographer

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    I think you're correct.

    Sony wants/needs to get some brand recognition, which has been terrible after 5 years with SACD. It's somewhat of a desperate attempt to tie in the format with CD and try to get it more mass appeal.

    I still get blank stares when I mention SACD to people. The only ones who know (to an extent) what it is, are a few friends who I've explained it to. Everyone else I talk to has no idea.
     
  3. charles white

    charles white Second Unit

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    Isn't it obvious? Sony figured that Coca-Cola is hyphenated and that company still managed to survive "New Coke" debacle
    and still sell more soft drinks; let's apply the same logic to our newborn CD replacement! This plan could actually work...
     
  4. BrianB

    BrianB Producer

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    I've seen message board postings asking about the differences between SACD & SA-CD. Good job, Sony!
     
  5. Jeff Ulmer

    Jeff Ulmer Producer

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    Just wait until they announce the Frickin Ultimate Compact Disc format! [​IMG]

    TV commercial:

    "I just got FUCD!"
     
  6. John Watson

    John Watson Screenwriter

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    FUCD [​IMG]

    Personally, I've got accrophobia from all these formats.

    I still say they shoulda been MD's (music disks) and VD's (Video disks), with hyphens to tack on for all the further enigmatic variations
     
  7. Dennis Nicholls

    Dennis Nicholls Lead Actor

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    Well the name "Sony" always gives me pause anyway, sounding like "SO NY" (and I hate New York). Beats me why they want to tweak the name Sack-Dee.

    Why, so some wag could ask for a "doc" or "the clap"?
     
  8. John Watson

    John Watson Screenwriter

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    Doc, I slipped a disk, can ya gimme a hand?
     
  9. Lee Scoggins

    Lee Scoggins Producer

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    I think they just want to make the point that they can be played (usually) on CD players as well.

    Sony still issues press releases where it is spelled SACD however.

    [​IMG]
     
  10. Rachael B

    Rachael B Producer

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    That's blunderful Lee! Now folks will think these are two seperate formats, SACD & SA-CD. In fact, they already do. Somebody asked me what the difference was between the two this week. So-ny should have it's board of directors examined for competancy...
     
  11. Jeff Ulmer

    Jeff Ulmer Producer

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    So is there a difference between SA-CD and SA+CD? [​IMG]
     
  12. Rachael B

    Rachael B Producer

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    [​IMG] LOL, Jeff!
     
  13. Dennis Nicholls

    Dennis Nicholls Lead Actor

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    Isn't SA+CD the one that comes in a disc caddy?
     
  14. Dennis Nicholls

    Dennis Nicholls Lead Actor

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    Actually Rachael it's quite easy - just ask your headshrinker. It's just a classic Freudian case of "hyphen envy" on the part of Sack-Dee in relation to DVD-A.
     
  15. Lee Scoggins

    Lee Scoggins Producer

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    Boards of Directors don't get involved generally in minor marketing decisions. This is likely just a small change in their marketing dept. from the SACD team. I think its a positive if it does help with getting the "backward compatible" element across.

    I think you are just making a mountain out of a mole hill. This subtle change will not really impact SACD that much plus or minus. The key is to create innovative marketing plans like the Rolling Stone promo. I also wish they would expand the cinema-based demos in Europe to the US.
     
  16. Jeff Ulmer

    Jeff Ulmer Producer

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    It's only backwards compatable if its hybrid. Some (lots?) aren't. Market confusion is bound to happen, pissing people off. Adding a hyphen only makes things more muddled, if you want to get the point across, try doing some aggressive advertising.
     
  17. Lee Scoggins

    Lee Scoggins Producer

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    The majority are hybrids and the percentage of new releases that are hybrid is much higher still.

    I never disputed that the marketing could be improved but separating the CD part does seem helpful in showing people that it is something new from CD or CD compatible.

    Again, I think this is a "mountain out of a molehill". Sony just made some subtle changes...
     
  18. Greg_C_T

    Greg_C_T Second Unit

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    Well, for me at least, I finally get an answer as to how you pronounce the damn format. I could never get any solid answers if it was like "sack-dee" or "essay-CD".

    I suppose it's officially the latter.
     
  19. Dennis Nicholls

    Dennis Nicholls Lead Actor

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    I always post with "sack-dee" because it annoys a friend of mine who's an intellectual property attorney over at so-ny. [​IMG]
     
  20. Rachael B

    Rachael B Producer

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    How about, el disco compacto del barbaro? That's proably real poor Espanol...?[​IMG]

    Lee, name changes are confusing, period. What was that song, hmnn, "...don't change horses in the middle of the stream..." i.e. - what if you changed your name to Lee-Leanardo Scoggins. Eventually everybody will catch on and get used to it.[​IMG] [​IMG]
     

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