Why is texting so expensive? Beyond the reason "It's popular, therefore the wireless companies can charge what they do", is there a reason the cost is so high? I've never used text messaging myself. We have three lines through Sprint. Lately, my son has been asking me to add a text plan. So I called Sprint, and to add unlimited texting to all three phones would be $60.00 per month. That's insane. That's more than what our entire wireless bill is per month right now for all three phones. Where's the justification for that kind of price (again, other than the reason I mention above-- or is there no other reason)? I could *maybe* see $20.00 per month for all three lines, but $20.00 for each phone? I don't think so.