If your friend bought "Living Daylights" upon release then they were paying rental store costs. However, in the late 80's Tower Records had wall to wall shelving for VHS. Best Buy also ended up with multiple aisles for VHS prior to the release of DVDs. In fact, the transition from VHS to DVD within stores like Best Buy was similar to the transition of record stores when CDs first were released, where initially there was a small section for CDs with the rest for LP's, over a couple of years the transition was complete and the opposite was true. Best Buy was multi-aisles of VHS before DVD finally took over, a few years later. Just like you see DVDs sale still out number Blu-ray sales, the same was true with VHS sales trumping DVD sales in the beginning. Yes, in the mid-to-late 80's Star Wars on VHS cost about $80 each (rental store cost). However, by the early 1990's the Star Wars trilogy was released on VHS for around $60 total. It is true that TV had a more difficult time being distributed on VHS at two 60 minutes shows per tape. However, i had a friend that had all the Star Trek originals series on VHS. I knew someone else that had much of Dark Shadows on tape. I had a few episodes of Outer Limits on tape. Columbia House even had a tape club for VHS TV on tape. Late 80's through mid-90's I went to Tower records and later places like Best Buy monthly to see what new titles were released. Advertisements were standard in the Sunday paper. You may not remember any of this or partaken in having a VHS collection, but i did, it was popular with many, and it did exists prior to DVD.