from what I read around this forum... everyone seems to prefer Toshiba!? why is that? is there something I don't know that makes toshiba better than the rest? I've been looking around for something 40"-55" widescreen HDTV. Well, not really looking, cuz I just went into the Sony store and those big screen HDTVs got me hooked... best part is, they're only like $4000 canadian. is that a good price? what are the prices of toshiba HDTV and how would these 2 brands compare?