I didn't think much of it, but they ask for your phone number when you checkout. Doesn't matter if you pay by credit card or use cash. I had toyed with the idea of giving them a different number each time I made a purchase there. Last time I shopped there, it annoyed me....so I guess that's why I picked up the Star Wars Trilogy at Circuit City this morning. I don't like the idea of them having my phone number-what do they intend to do with it? Anyone here that works there and can provide a good reason for them doing this.