Why do Peanuts DVDs have new UPCs?

Discussion in 'TV on DVD and Blu-ray' started by Jeff Jacobson, Jan 13, 2005.

  1. Jeff Jacobson

    Jeff Jacobson Cinematographer

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    I received the "Peanuts Classic Holiday Collection" DVD set and "I Want a Dog For Christmas, Charlie Brown" as a Christmas gift. On each DVD's case, the UPC code is covered by a sticker. These stickers have different UPC codes on them. Even the individual DVD cases inside the "Peanuts Classic Holiday Collection" have stickers covering their UPC codes.

    Does anyone know why the UPC codes have been changed?
     
  2. MattHR

    MattHR Screenwriter

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    The differing barcodes indicate the type of anti-theft security devices used inside the DVD cases.

    For example, a DVD title has a "standard" UPC number assigned to it which is printed on the cover insert. The studio may then offer this title with two other UPC options: (A) "Sensormatic" tagged (Best Buy/Walmart type, small magnetic block), or (B) "Checkpoint" tagged (Target/Circuit City type, flat RF label).

    Usually, the "Sensormatic" device is installed as the industry "standard". The competing "Checkpoint"
    version is the other option, indicated by a different UPC code. This new code may be a label over the original UPC, or it may be part of the printed insert. If it's a label, it may be applied on the actual case or on the outside of the shrinkwrap.

    This is why there can be a problem with trying to return a DVD to, for example, Target, when it may have actually been purchased at Best Buy. Their computer will not recognize the UPC number, even though they actually carry the "title". And when Best Buy offers an "exclusive" bonus DVD promotion, it will usually have its own UPC.

    I've seen the following UPC versions of many-a-title listed under distributor order forms:

    1) Standard (shrinkwrapped-no security device)
    2) Sensormatic device (shrinkwrapped)
    3) Checkpoint device (shrinkwrapped)
    4) "Rental-Ready" (no shrinkwrap or labels)
    5) "Long-box" (over-sized cardboard box-Costco/Sam's Club style)

    I would think by now the studios would just install both styles of security devices in all DVDs. This would eliminate the need to have at least two separate UPC codes for each DVD, and would make ordering/stocking/returning much easier.
     
  3. David Lambert

    David Lambert Executive Producer

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    Something new that's being done is that different major retailers - Best Buy and Wal-Mart noticably among them - are demanding that they get a UPC sticker that's different (maybe by a single character, or maybe by a bunch; depends on the release) from everyone else's.

    This way if you get it "as a present" and return it unopened (or open, or with the extra sticker peeled off) to a different retailer then they can say "no, that wasn't bought here".
     
  4. MaraKM

    MaraKM Stunt Coordinator

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    However, there's an assembly charge for each type of security device, so it would cost the studio more to assemble all that extraneous checkpoint & sensor tagging than to just sticker a specific quantity ordered.
     
  5. Jeff Jacobson

    Jeff Jacobson Cinematographer

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    Thanks for the info.
     

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