Why do liquor/beer web sites make you enter your age? (1 Viewer)

[Holadem]

What do YOU think, Mark? Why don't you draw up a comparative list of the immediate and long term effects of alcohols vs fast food consumption?

--
H

 

[MarkHastings]

Because I'm not writing a white paper...I'm just making conversation.

 

[Chu Gai]

Apart from legal issues, don't forget the marketing data that is garnered by getting a person's age.

 

[MarkHastings]

Someone told me that this is mainly because they don't want kids entering 'contests' designed for adults, but I think that's BS too because most contests give you that "Make sure you are 18 before entering" line.

And if there's a legal issue with kids viewing beer sites, then what are the legal issue with kids being able to turn on TV and see beer commercials?

What's the difference?