I have an answer right here, and it's nothing too earth-shattering (or surprising) to me. When I recently went into a Circuit City, ABC Warehouse, and Best Buy (the only places to get HDTVs here in Jackson, Michigan) the salespeople had no idea what HDTV was. Here are some examples of what they actually told me: "We don't have any HDTVs." - And there was a 53HS10 right next to us. (And a Hitachi) "You can't receive HDTV OTA signals in Jackson." - One week after CBS (and the superbowl) went live on HDTV only 25 miles away. "We have digital TVs, and they do the same thing as HDTVs." "You can only get HD programs off of satelite, and the signals aren't available in Jackson." - DUH!! "The RCA DTC-100 does not let you receive OTA signals." Circuit City's employees didn't even know what component video cables were. (And they carried them.) I sent my wife to get them, and they tried to sell her the composite video cables. "See, they have three plugs." You would think that if you carried $70 cables, you would know what they were for! I asked a manager about why their employees weren't trained on HDTVs, and he said that not many people are buying them right now, so the franchise has not provided any training. Well, seeing as I wanted to buy one, and no one could help me, I can see how they are not selling many because I had to do my own research. This is just so frustrating. I need to move to the big city. Are things better there??