I see this come up whenever a movie arrives that appears to be both popular and critically lauded. In recent times, I can think of Forrest Gump, Titanic, The Phantom Menace (well, maybe not all critically lauded), Harry Potter, and The Fellowship of the Ring. In most of these cases, the movies have proven to be extremely popular, even outside of the genre enthusiasts and movie fans. They also have their share of critical acclaim, which could be taken as an indication that they aren't hollow Blockbusters. However, there seems to always be a contingent that will actively avoid them, and proudly state that fact. Why is this? To me, it seems to be some kind of parallel to the rebelliousness of youth. When you were young, it was ideal to reject anything popular on the basis that it would make you cool. Does that persist into adulthood? I only really see this behavior in movies and occasionally music (for people over 21 anyway). My general thinking is that liking, or getting yourself to like, something based on it's popularity is a terrible thing to do, but popularity and critical acclaim are an excellent reason to investigate. Draw your own conclusions, but why not even show up to the dance?