Sorry to sound stupid, but why is the insert/sleeve design so important to a surprisingly high percentage of people in HTF? If I buy a DVD it's for what's on the disc. When the disc is playing then I'm watching the screen, not reading sleeve notes or drooling over the cover (otherwise, what's the point in playing the disc?). And when I'm not watching a disc it's on a shelf with just the title on the spine showing. Is there some strange ritual that I'm missing out on? To my simple mind, arguments on various threads like 'no insert = no sale' is like saying 'I'm not reading any Shakespeare from this book because I hate the cover'. Surely I must be missing something here, becaue if I'm right, there are an awful lot of very very superficial people out there.