WHV Announcement: The Lorax Deluxe Edition (Blu-ray combo) (1 Viewer)

[Ronald Epstein]

 

[TonyD]

Was this in theaters?

 

[MatthewA]

No, this is an animated TV special from the early 1970s.

 

[TonyD]

Ok now I understand this. It is also a new movie coming soon. http://trailers.apple.com/trailers/universal/thelorax/

 

[Ronald Epstein]

THE LORAX

DR. SEUSS’S INSPIRING TALE ABOUT

THE IMPORTANCE OF PRESERVING NATURE

IS RELEASED IN A DELUXE EDITION and ON BLU-RAY™

FOR THE FIRST TIME

FEBRUARY 14, 2012

BY WARNER HOME VIDEO


BURBANK, CA (October 31, 2011) – Consumers will be inspired to “speak for the trees” after watching Warner Home Video’s (WHV) Deluxe Edition of Dr. Seuss’s delightful tale of The Lorax. This beloved animated classic TV special will be available on high-definition Blu-ray as well as the Deluxe Edition for the first time on February 14, 2012 and will retail for $24.98 SRP and $19.97 SRP respectively. Dr. Seuss’s The Lorax Deluxe Edition and the Blu-Ray will be sold in a Blu-ray combo pack which includes both the Blu-ray and DVD editions of the special, plus an Ultraviolet digital copy. Both releases will include all new EC including two bonus Dr. Seuss animated classics Butter Battle Book and Pontoffel Pock & His Magical Piano.


Dr. Seuss’s The Lorax is the classic TV special that tells the tale of how an enterprising but greedy villain named the Once-ler, strips a forest of its lush Truffula trees, bringing them to near extinction for the sake of profit.

The story begins with the Once-ler, a faceless businessman who lives alone in a sad, gray wasteland. He recounts how he first became obsessed with the Truffula trees’ potential to make him rich and how the Lorax, an endearing and wise little forest creature, tried to warn him that his greed was making him crazy.

It’s the Lorax’s job to “speak for the trees,” the wondrous Truffulas, that make up the beautiful forest in which various wildlife live, including Brown Bar-ba-loots, the Swamee-Swans, the Humming-Fish and the Lorax himself. The Once-ler, bewitched by the beauty of the Truffulas, greedily chops them down so he can mass produce versatile garments, called “Thneeds” out of the Truffula’s colorful tufts. As the trees swiftly disappear, so do the Brown Bar-ba-loots, the Swamee-Swans and the Humming-Fish. The wise old Lorax continuously warns the Once-ler but his words of wisdom are for naught as the “Thneed” business booms and the Once-ler is blinded by greed. What will it take for the Once-ler to learn his lesson? Will the Truffula trees become extinct or is there hope for regeneration?



“The Lorax is a beloved, classic TV special that features a beautiful story which delivers a very powerful message,” said Mary Ellen Thomas, WHV Executive Marketing Director of Non-Theatrical Franchise. She added, “Dr. Seuss’s classics are timeless and engaging for viewers of all ages. We’re delighted to bring this moving story onto Blu-ray. It’s a must-have for anyone who appreciates a heartwarming, meaningful film.”


The Credits


About Warner Home Video

With operations in 90 international territories, Warner Home Video, a division of Warner Bros. Home Entertainment Inc., commands the largest home entertainment distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Video and New Line Cinema.


About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.