After three years with a 40" 1080p Toshisba LCD (which looked great) I am looking to upgrade to a larger display. I have been doing a lot of research and at this point I am thinking of a 50" plasma----either Samsung PN51D530A3 or Panasonic TC-P50S30. These both are on sale for around 800.00 though I would be willing to go higher (up to around 1200.00) for displays that might be significantly better. I have no interest in 3-D or gaming and rarely watch sports, my primary interest is watching movies either via HD cable or blu ray. My only concern is the problem of burn in. I watch a lot of movies which are widescreen and I know that can be an issue. Would I be better off with another LCD or LED? If so, any models that could be recommended in this price range? From what I can tell, despite some negative user reviews, these are both reliable products. Thanks for the help.