My dream TV is the XBR3 (Sony 46" direct-view 1080p LCD in black), unfortunately this TV would set me back almost 5K with taxes. As a result, I'm seriously looking at 50" plasmas which are now going for around $2,800. The drop to ~720p hurts...but at nearly half the price it doesn't feel that bad. Since the A1 now does 720p well, I also wouldn't have to wait for second gen (like some picky 1080p folks). I don't typically enjoy RP PQ due to rampant screen-gain (glitter) and would be somewhat worried about poor blacks on most lesser LCDs. So, my remaining concern about 50" plasmas is the 1,366x768 resolution. If the A1 can scale to that exact res, it still should look great.