Circuit City has been consistently undercutting Best Buy's prices the last few months, and I've been consistly price matching with no problem. They have has some insanely cheap prices on both movies as well as computer cames. I got Tiger Woods 05 for $10 at Best Buy because of a CC ad, even though none of there stores around here had it in stock. Normally a $40 game. With movies, it seems to be a regular thing for CC to advertise cheap and not have them in stock. As a RewardZone member, I do my shopping at BB anyway, and they have everything in stock at one or the other store I go to. So is this a ploy by CC to make BB lose money, or are they in financial trouble as a company and doing there best to undercut BB? This seems to be a new trend over the last few months.