A colleague of mine just got back from two week's holiday in the States (Ohio and Georgia) and every time he went to a shop and bought widescreen DVDs he got sales staff asking him if he owned a widescreen set (to which he said "yes" like many of us in the UK) because widescreen DVDs required a widescreen set to view them. How is it possible that there are still people so clueless?!? I'll have to find out what shops these were, but it's quite shocking they don't know about letterboxing. Anyone else encountering this? I'll be happy to correct these folk if I get similar response, but I never encountered it when I lived in Oakland, California, so I'd be surprised to hear this upon my first visit back in three years.