I don't shop for spice enough to notice the price, but I do eat alot of breakfast cereal (whole grain, not the sugary stuff) and the prices that are being charged by General Mills, Kelloggs, and Post seem to be at least $2.00 overpriced. My local grocery store's (Publix) regular price for a 20 oz. box of Cheerios runs in the $4.19 range. Others from Post and Kelloggs run from $3.89 and up for smaller boxes. I think there is collusion among the breafast cereal makers to keep costs high. Breakfast is the most important meal of the day, and the most expensive as well.