It started last year when I needed to replace an aging Adcom amplifier. As I began "shopping" around in various forum and review sites, I found high praise for a company I never heard of...Outlaw. Curious, I went to their website and found exactly what I was looking for in the Model 750 but this was an online-only company. In the back of my mind was that sage advice, "ALWAYS listen before you buy." The reviews were too good and I could return the amp within 30 days if I wasn't satisfied. I took the plunge and ordered the amp. I had never been so satisfied with a product or a company until... I needed to replace an aging Def Tech subwoofer. Once again I find a barrage of praise for a company I have never heard of...SVS. Well, it worked well with the Outlaw Amp so I ordered the 20-39CS (to be powered by my aging Adcom amp) from another online-only company. I have never been so satisfied with a product or a company until... I need to replace my aging Canton/KEF speakers. There is this little company in Thailand I had never heard of...nOrh. I now have the 4.0 Video System in ceramic on order and patiently await their arrival... Will I ever "shop" in the real world again?