This speakers went from nowhere, and suddenly, they are competing for the same market as very known firms like B&W, Paradigm, you name it. How is this possible? How come some product that has no history, that can't be found in regular hifi stores, can become such a great success in so little time? Oh, by the way, I don't own a set and don't plan to. Im just sincerely interested in how they did it.