Todd Erwin

Producer
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Apr 16, 2008
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Hawthorne, NV
Real Name
Todd Erwin
Quibi, yet another streaming service, launched on April 6, 2020 on both Android and iOS mobile platforms, achieving 1.7 million downloads of its app during the first week. That’s pretty impressive for a new service with no brand recognition and programming no one has ever seen. There are two things that likely contributed to Quibi’s record-breaking launch – A 90-day free trial for initial subscribers and a large population of users home under self-isolation or quarantine due to COVID-19. As of April 17, 2020 (eleven days after launching), the number of app downloads had dwindled to a trickle, currently placing 82nd on Apple’s app store yet was 15th on Google Play according to App Annie. Why the sudden drop in app downloads, and just what is Quibi anyway?
Quibi (short for “quick bites”) is the brainchild of Jeffrey Katzenberg, former CEO of DreamWorks Animation, one of the founding partners of DreamWorks SKG (aka DreamWorks Pictures), and former production executive at both Walt...
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