What happened to DVD Rental Pricing?

Discussion in 'Archived Threads 2001-2004' started by Frank Abeyta, Jan 2, 2002.

  1. Frank Abeyta

    Frank Abeyta Extra

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    It's been awhile since I've heard anything about Rental Pricing. Have the studios (hopefully) put this on hold? Or are there still plans for some new releases to be priced for rental?
     
  2. Jeff Kleist

    Jeff Kleist Executive Producer

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    It's still a possible threat, but not very likely. The studios have found that day and date on DVD is just as, if not more profitable. Plus people will scream if it happens. They all want video on demand anyway, and I believe are content to wait until (or if) that materializes.
     
  3. Travis D

    Travis D Second Unit

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    {forboding voice} It has been vanquised back to the black lands of Mordor from whenst it came! {/forboding voice}
     
  4. Neil Joseph

    Neil Joseph Lead Actor

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    And you won't hear me crying about it!
     
  5. PatrickM

    PatrickM Screenwriter

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    Lets just thank God that this isn't hanging over our heads so that we can concentrate on OAR issues. Wasn't it just last year at this time that we were worrying about rental pricing? Maybe next year at this time we'll look back at how the studios have smartened up about OAR. Lets hope.

    Patrick
     
  6. MichaelPe

    MichaelPe Screenwriter

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    Travis D, [​IMG] [​IMG] [​IMG] [​IMG] !
     
  7. Ben Motley

    Ben Motley Supporting Actor

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  8. Mark Walker

    Mark Walker Producer
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    Frank-
    I DO think "rental pricing" already exists on
    some titles.
    Remeber when American Beauty was released?
    There was a VHS rental available in rental
    stores for quite a while. And then when
    the VHS went to a "Sell Through" price,
    the Special Edition DVD was released.
    I think (I may be wrong on this)
    that you could rent a bare bones DVD of
    that film too, but no DVD for sale before the
    rental window expired.
    Shakespeare in Love had a "bare bones" DVD
    released, and then when the VHS went to
    "Sell Through" pricing, the Special Edition
    DVD was released. This was many months later.
    Same for other Miramax titles.
    I do recall clearly, that Fox's Peter Staddon did
    say the studios were "missing an opportunity"
    for additional revenue by not having rental windows
    model for DVD the way it is/was for VHS.
    With all the hoopla about Warner Bros very public
    battle with Blocksucker...I mean Blockbuster over
    their strong arm tatics...(WB sold Swordfish without
    the anticipated rental window), that who knows where
    things stand with rental windows, the studios,
    and the big rental chains.
    -Mark
     
  9. Nate Anderson

    Nate Anderson Screenwriter

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    Actually, you're wrong on American Beauty and right on Shakespere in Love.

    There was only one American Beauty DVD.

    I think rental pricing is pretty dead.
     
  10. JasenP

    JasenP Screenwriter

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  11. Jesse Skeen

    Jesse Skeen Producer

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    The guy from Fox who said that was Bill Mechanic, who is no longer with the company, not Peter Staddon. That was why their first discs had $35 list prices, as sort of a 'compromise' (and so people would buy the $5 DIVX version instead and run up a higher bill with it!)

    Rental pricing is just plain unnecessary- if it ever did happen, I GUARANTEE there would suddenly be a LOT of copying going on. I haven't rented a movie in over 5 years anyway; it just seems so old-fashioned.
     
  12. Chad R

    Chad R Cinematographer

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    This from a recent issue of Video Business:
    While rumors ran wild that some studios were on the verge of rolling our DVD rental pricing (would it be Fox? Waner Bros.?), the year passed without one studio making the move, and in the case of catalog titles, DVD prices dropped. While some retailers, notably Blockbuster, lobbied for a DVD rental window, most independent retailers loathe the idea of a change that would raise the cost of DVDs stocked for rental. Fox rattled some retailers in November by calling the video premiere Venomous "DVD rental priced," but at $35 it was only to be a marketing ploy. Meanwhile, international pricing policies got attention when an Australian court shot down Warner Home Video's attempt to enforce simultaneous rental and sell-through prices for DVD...
     
  13. Frank Abeyta

    Frank Abeyta Extra

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    Now that I think about it, some studios have already adopted somewhat of a tiered pricing structure.

    Fox, Universal and even Paramount have all lowered the prices of selected titles months after their initial release.

    While the price reduction is only $5 to $10, some savvy buyers delay purchasing newly-released DVD's while anticipating a future price cut.
     
  14. Sean Moon

    Sean Moon Cinematographer

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    I think rental pricing is the least of our concerns right now. The OAR war is the biggest threat right now.

    I dont know about the rest of you, but I would be willing to wait a few months to buy my film as long as their is an OAR guarantee on it. That is all that matters.
     
  15. Robert Dunnill

    Robert Dunnill Second Unit

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  16. Mark Walker

    Mark Walker Producer
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    Jesse-

    I remember reading Peter's comments.

    It was Peter, not Bill, though he probably

    made similar comments. He just said,

    truth be told, the studios generall make

    more money, when they use a "rental window"

    model like the one previously in place for VHS.

    Mark
     
  17. Jacob_St

    Jacob_St Second Unit

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    Blockbuster has scaled down their efforts to place a rental window on DVD. A couple months ago in Video Store Magazine they had an article on this subject. Blockbuster's president was quoted as saying they can now accept a DVD future with or without a DVD rental pricing phase.
     
  18. Adam Tyner

    Adam Tyner Screenwriter

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  19. Sanjay Gupta

    Sanjay Gupta Supporting Actor

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