- Dec 21, 2002
- Real Name
- Jake Lipson
Obviously, you either go with the singing and dancing or you don't. There have been musical hits recently, so I don't think that's an inherent problem. However, I do think the intention here is for West Side Story to be the brand name. Also, Rita Moreno having returned to this piece again makes her a big name, in connection with this work. It's the same kind of profile boost that Hairspray received for being John Travolta's return to musicals so many years after Grease.Singing, dancing street gangs and your biggest cast name is Ansel Elgort.
Obviously, no one really knows anything about box office at this point. However, if this is released at a time where moviegoing has returned to normal, I don't have any problem imagining this significantly exceeding a $50 million take.