I tried it at CC & it worked. The csr even told me to save the ad & notated on my receipt for Terabithia that they would pm Rainmaker SCE for $3.99 when it's released.
Tony: Did you buy BtT WITH another Disney title? If so, you SHOULD have gotten a $3 reduction spread over the cost of BOTH titles. The price of BtT @ BB is definitely $16.99 this week. It would be $13.99 with the purchase of another Disney title.
Mike: It seems clear to me that the tickets are for concession sales only....but HERE is an article which shows the BB ad and asks the same question as you do.
I picked-up Bridge to Terabitia for $15.98 at my local Wal-Mart today.
While I was there I saw "The Live Free or Die Hard Fan Pack". It includes a LFODH T-Shirt (XL), an $8.50 Hollywood Movie Money coupon to see LFODH, and a Summer Theatrical Reel DVD (trailers for LFODH, The Simpsons Movie, and Fantastic 4: Rise of the Silver Surfer). The T-Shirt is a Fruit of the Loom: "Heavy Cotton" shirt. These packs are the size of a DVD slip case, but almost twice as thick as a single DVD case, and were priced at $9.96 each (+ tax). I grabbed 2 of them since I plan on seeing LFODH in theaters - so with tax, each T-Shirt cost me about $2.
Here's a pic: The pic shows both packs opened. I opened one of the T-Shirts and it is on the bottom. The rest of the items lying on top of the T-Shirt (top to bottom, left to right) are: Fan Pack Box Front, Fan Pack Box Back, sealed T-Shirt in rectangular shrink wrap, Hollywood Movie Money Front, Hollywood Movie Money Back, and Summer Theatrical Reel DVD's (2).