I've gotten a few e-mails saying that the Fry's price is $13.88, not $13.99...what's the confusion with this sucker? On the Borders front, I got this bit of info: Well, I got the $26.99 price by going to BorderStores.com and looking up this title in the "store inventory" function. Now, that website is careful to point out that the prices listed are the everyday prices, and do not include in-store markdowns (read: sale prices). So if Borders has this on sale for $18.99, and then will give "10% off your entire purchase" with the coupon (IF they honor both "sales"), then the price comes to $17.09. Still high-ish, but at least in the ballpark.