1. Cheaper prices? 49 cents sounds good. If you download an entire cd for 49 cents per song, that'd be $4.99-$6.99... about common for a USED cd (since it should be on par with used cd's as the quality of mp3's are not comparable to new cd's, and buying a cd worth of mp3's for more than an actual used copy is a jip). 2. Pass the savings onto the consumer. How about mailing the consumers coupons after purchasing songs. For example, if one downloads "What You Waiting For" by Gwen Stefani, then they are sent a coupon (redeemable anywhere) to save $3 on the purchase of Gwen's L.A.M.B. cd. That is especially workable for people who download, then buy the actual copies of cd if they like what they hear. 3. Keep using acts like U2 in the commercials singing new songs. Showing "we have Vertigo by U2 for download" is a lot more enticing to the average consumer than showing overweight 50 year old women rapping to Baby Got Back and Rapper's Delight, songs that are so old and played out that WE should be the ones paid for having to hear them again at this point. 4. Like many clubs (ala BMG/Columbia House), have specials. Like "download 1, get 2 free" or stuff like that specials, kinda like "buy 2, get 3 free CD's" specials they have at BMG quite frequently. Or have a "discount section" of certain tracks much like BMG/Columbia House have. It'd be very interesting and I think it would work.