- Jun 18, 2001
Even when reading my hometown paper, the StarTribune, I cannot find refuge from the P&S legions. In this case, I read what I thought was a relatively benign article on the new release of Harry Potter, only to be broadsided by a WHV's executive's statement of indoctrination.
"The Sorcerer's Stone" DVD ($26.99) is available in two editions -- widescreen (the version topping Amazon.com's sales chart) and full-screen, which WHV believes families prefer, Hemstreet said. The full-screen-only VHS ($24.99) doesn't have the interactive features of the DVD, of course, but it does contain two deleted scenes.The full article can be found here:
Hemstreet is the executive who oversees and produces special features for Warner DVDs.
So...for those who still don't believe the studios have launched a major campaign to promote P&S, this statement should dispel any thoughts of fair play. There are two points that address this issue, one more explicit than the other, but both pointing to the insidious nature of the studios' efforts.
First, despite Amazon's stats which indicate that widescreen outsells P&S, the studio's seem to turn a blind eye and want to promote P&S. My feeling is that the studio's, like WHV, really intend to milk P&S for all its worth, until widescreen tv's find greater market penetration. Think of the lightbulb...manufacturers won't build inexpensive, long-lasting light bulbs since it will cannibalize repeat sales.
Regardless of what studio reps have been saying, these companies are not in business of altruism. Instead, the studios need to find different revenue avenues. Market the hell out of P&S, while relegating OAR to the fringe market (via higher pricing and few/non-availability).
Not so explicit in the final paragraph is the mention of the deleted scenes, exclusive to P&S VHS. It should not be so difficult to see that Warner's attempt is to push the special nature of their P&S tape, at the expense of OAR dvd's.
There is a dual-effort found here - link the special feature of deleted scenes to only the P&S crowds and those who still buy tapes. This supports the idea that the studios know how to keep afloat an antediluvian technology and mindset. All to benefit their bottom line, not to better or inform the consumer.
Make no mistake...this is not merely a campaign built to cater to the still predominant, but quickly diminishing VHS tape and P&S public. Instead, the studio's have long since determined that they need to wage a war against OAR DVD's to prevent the slip of their major cash cow - VHS and the ignorant customer. Hence, Hemstreet's SPIN - why hurry the onset of the demise of P&S VHS when our numbers still show that the public is clamoring for VHS?
If anyone still believes that the studios are in business to educate and improve the lifestyle of the public, let us all support them and start making 'charitable contributions' to their bottome line. Campaign to promote VHS? No. It's a full-fledged war to sustain the viability of their major cash cow.
Statements like from Hemstreet are the first, in what looks to be many battle cries to squelch the voices of technological advancement and creative integrity. The studios have learned a major lesson from the tape to cd digital evolution. They will not let the same happen to them.