Warner DVDA Chief Admits Past Mistakes

Discussion in 'Music' started by Lee Scoggins, Apr 14, 2003.

  1. Lee Scoggins

    Lee Scoggins Producer

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  7. John Kotches

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    Lee,

    On a purely semantic level, how does one describe non-existent marketing as "a terrible job"? Not much to critique and say "this could have been done better" here or there.

    Anyway, with some of the recent announcements and upcoming day and date titles (Fleetwood Mac Say you Will and Steely Dan's Everything Must Go) it's time to actually market the format.

    The stated (but not yet delivered) hybrid flipper solves one of the other bigger criticisms of DVD-A.

    In response to Marc Collella:

    All the interested parties couldn't get along when they were trying to lock down the DVD-A specs within WG-4. Sony/Philips split SACD off when DSD was denied as an alternative encoding scheme for DVD-Audio discs. To this day, Sony and Philips are listed as members of WG-4 which governs the DVD-Audio specifications.

    Regards,
     
  8. Ed St. Clair

    Ed St. Clair Producer

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    GOOD!
     
  9. Phil A

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    The article pointed to lack of success with many retailers and it is little wonder with sometimes 3 different size cases for the discs. Generally, retailers have shelf space configured for CDs or DVD-Vs. If they expect more retailer support, they need to come up with a standard size case for all DVD-As and it probably would not be a bad idea at this point for them to give retailers displays (other than kiosks). They have come up with a format that is different from the 20 year history of CDs in the manner in which the discs are intended to be viewed vs. just put in and played. They are going against the tide of an established norm that makes up around 94% of the music sales in this country today, where retailers and consumers have their storage configured differently and except for Warner, which has done an excellent job lowering the price to basically CD levels, other major commercial labels have not followed suit. The depressed music industry does not need a more expensive (for consumers) format that is a problem putting on the shelves of retailers or consumers. Warner needs to see what BMG or EMI (and even Universal) is going to sell their DVD-As for. If they are going to continue a trend of $25 list DVD-As, it is not going to cut it with the mass market and Warner may as well make the switch and the most money they can from their vast pool of musical content and talent.
     
  10. Justin Lane

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    David Dorn gets my vote for Captain Obvious. Warner has done the worst job imaginable to date marketing DVD-A. EMI's Ted Cohen in this article sounded like he was quite on board with DVD-A and even said making a profit with the format was "do-able". This is good news as far as the Beatles are concerned coming to DVD-A.

    It does look like Warner may be turning the corner though. In this past weeks Best Buy circular, there was promotion in the music section for DVD-A as well as Fleetwood Mac's new disc Say You Will. Still the new Hi-res sections in the couple Best Buy stores I frequent is a bit stale. On both DVD-A and SACD, it seems like Best Buy sells their initial stock of discs, and then takes forever to reorder. It will interesting the rest of the year, as we should have a good view where DVD-A is going as a format by year's end.

    J
     
  11. Lee Scoggins

    Lee Scoggins Producer

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    While it is true that us classical music audiophiles seem to think SACD is the better format, I'm sure that in the end we just won't have anything to say in the matter. That's sad.[​IMG]
     
  14. Justin Lane

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  17. Lee Scoggins

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  18. John-Miles

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    Come on none of the record labels can market, they never could and probably never will be able to. this is definitely not news.

    I do find it interesting how the author of the article said they "hinted that promoting it as an audiophile format was a mistake"

    exactly what was said to give this hint? he was pretty good at giving other quotes, but where is the backign for this one?

    again personally I am just hoping the new metallica album has a day and date release on dvd-a, that would really show some committment for the format to me.
     
  19. Tony Casler

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    I don't think the lack of marketing is the main problem, it's the content. I own two SACD and four DVD-A titles, that's all the ones on the market that interest me so far. There's already plenty of Classical music out there, how about some contemperary stuff? I want more from Disturbed, Godsamack, Korn, Linkin Park, Metallica,etc. When the labels start releasing music that people want to listen to, I'm sure sales would pick up.
     
  20. Lee Scoggins

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