Since Warner Bros. has determined that family consumers prefer Pan & Scan, why doesn't Warner develop a "Family Brand" line. Columbia and Disney release children DVDs in White plastic cases - white seems to represent the children's market. Warner can sell children's DVD in White plastic - sturdy child protective - cases with a big "Family Collection" banner. At the same time Warner can release a widescreen version of the film for film collectors in the snap cases. Both the film collector and the parent are happy. No confusing over a widescreen and a child's version of the film. Parents and Wal-mart would probably prefer the plastic case for the kids.