I was surprised to see Walmart selling a 42" plasma. Even more surprising was the fact that it wasn't an ED TV. Don't recall the exact rez, but it ended in ~768. Think the logo said EG or something close to that. The unit had a DVD menu running, which looked very nice and detailed. No way to tell black levels from this though. Price was $2200. If they drop this to $1999, they might be on to something.