Wal-Mart/Dreamworks Spirit TV ad is letterboxed

Discussion in 'Archived Threads 2001-2004' started by LarryH, May 6, 2002.

  1. LarryH

    LarryH Supporting Actor

    Sep 5, 2000
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    I don't know what this could suggest other than the fact that Dreamworks has a lot of pull, but I saw a strange ad on TV the other night for Spirit: Stallion of the Cimarron which was somehow a Wal-Mart tie-in. The intriguing thing about it was, of course, that it was nicely letterboxed. Maybe Wal-Mart is willing to risk offending J6P if they get some payoff. Of course, this was for the theatrical release. I missed the concept of what the Wal-Mart tie-in was.

    Maybe this bodes well for Wal-Mart's support of OAR DVD's. (Yeah. Sure.)

    (Actually I just threw that part in to try to justify posting this under Home Theater Software and I just had to comment on it somehow. Forgive me.)
  2. Malcolm R

    Malcolm R Executive Producer

    Feb 8, 2002
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    People don't seem to mind letterboxing of advertisements, TV programs, or music videos. But on home video . . . . [​IMG]
  3. SteveK

    SteveK Supporting Actor

    Jan 10, 2000
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    Malcolm- I agree. It's sad when music videos and commercials are about the only "widescreen" programming you can see on television. Advertisements are in widescreen but movies are in fullscreen. Something is wrong with that picture! Even the premium channels often "advertise" their upcoming movies letterboxed, but the actual movie is shown fullscreen. Showtime and Encore occasionally show a widescreen film, but unfortunately it's still very much the exception rather than the rule.

    Steve K.

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