I tried this for the first time yesterday. I picked five movies that I don't have on Blu-Ray. Every barcode scanned without problem on my iPhone. I got tired of waiting for the email to tell me where to finalize the purchase so went straight to the redeem URL and there were my five movies at $5 each. Made the purchase; the titles appeared in my Vudu account and moments later three that were eligible also popped up in Movies Anywhere, iTunes, etc. Now I have an HD version of The Devil Commands! Pirates of Penzance, Godspell, Mackenna's Gold, and Conquest of Space were other titles I upgraded to HD. It was all so painless I will probably do a few more but will concentrate on titles Movies Anywhere can work its magic on.