USHE Press Release:Bring it On: All Or Nothing

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  1. Ronald Epstein

    Ronald Epstein Founder
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    Everything You Loved About the Original 'Bring It On' Movie
    Is Back In The All New Comedy Debuting August 8, 2006 For The First Time Ever On DVD from Universal Studios Home Entertainment

    BRING IT ON: ALL OR NOTHING

    HAYDEN PANETTIERE, SOLANGE KNOWLES-SMITH AND MUSIC SENSATION RIHANNA STAR IN THE WINNER-TAKE-ALL COMEDY
    PACKED WITH TODAY'S HOTTEST MUSIC

    Universal City, California, May 31, 2006 -Bringing more rivalry, attitude, high-energy competition and heartwarming fun with hot young stars and chart-topping songs from today's biggest artists, Bring It On: All or Nothing debuts on DVD for the first time ever on August 8, 2006 from Universal Studios Home Entertainment.

    Starring Hayden Panettiere (NBC's fall drama Heroes, Face of Neutrogena, Racing Stripes, Ice Princess), Solange Knowles-Smith (The Johnson Family Vacation) and marking the movie debut of Def Jam recording sensation Rihanna, Bring It On: All or Nothing is a high-energy, attitude-filled comedy about a cross-town rivalry that builds to a no-holds-barred faceoff.

    Directed by Steve Rash (American Pie Presents Band Camp, Can't Buy Me Love) and featuring a cast of winning new characters played by some of Hollywood's brightest young stars, Bring It On: All or Nothing follows on the tremendous success of its ever-popular predecessors in the must-own film franchise. Loaded with more attitude than ever, this movie offers a first-rate lineup of extras and a hot soundtrack from today's top artists including Rihanna, Solange, Gwen Stefani, Avril Lavigne and Weezer.

    "The Bring It On movies are a proven audience favorite across all demographics and the property is the perfect vehicle to further power Universal's DVD OriginalsTM strategy," said Craig Kornblau, President of Universal Studios Home Entertainment. "This latest incarnation, with its popular young talent, chart-topping music, exceptional production values and exciting, all-new storyline, takes the franchise to new heights and delivers it straight into the hands of home entertainment consumers through a targeted, theatrical-style marketing campaign. It's a strategy that has delivered exceptional results for us to date and one that the most discerning audiences have widely embraced."

    In Bring It On: All or Nothing, popular Britney Allen (Hayden Panettiere) moves from posh Pacific Vista to working-class Crenshaw Heights. In order to win over her new classmates - including head cheerleader Camille (Solange Knowles-Smith) -- she must prove that she's got the moves and the attitude to earn a spot on the hard-to-crack cheer squad and then face her former teammates in a high-stakes cheer-off for an appearance in Rihanna's new music video.

    The DVD release will enjoy unprecedented promotional support in reaching over 35 million consumers nationwide through partnerships with some of the country's most high profile companies including SoBe, Teen People, Spirit Accessories and Lady Footlocker. The DVD is priced at $29.98 SRP. Preorder close is July 5, 2006.


    MORE FUN WITH BRING IT ON: ALL OR NOTHING BONUS FEATURES
    Viewers can experience more of the fun and excitement with the Bring It On: All or Nothing bonus features, including:

    Gag Reel

    Behind The Cheers - Get an Exclusive Backstage Pass to See What It Takes to Bring the Moves to the Screen.

    Cheer Camp: From Wannabe To Cheerleader - Watch the Cast Learn the Film's Rockin' Cheers and Dance Moves!

    Break It Down - Think You've Got What it Takes? Follow the Squad and Choreographer Tony G As They Break Down Their Routines Into Easy-to-Follow Steps.

    >>From The Street To The Set - Lil "C" and Richmond Explain the Attitude and Physical Moves Needed for These Eye-Catching Dance Moves.

    SYNOPSIS
    Get ready for more fun, more attitude and more excitement than ever before! At Pacific Vista High School, popular Britney (Hayden Panettiere) is captain of the cheerleading squad. But Britney's life quickly turns from cheer-topia to cheer-tastrophe when her father's job moves her family across town to urban Crenshaw Heights. At her new school, Britney finds herself at odds with her classmates, especially with 'it' girl Camille (Solange Knowles-Smith), the cheer captain of the Crenshaw Heights Warriors. But when Britney proves herself and secures a coveted spot on the cheer squad, the Warriors find themselves in a cross-town 'cheer-off' to star in music sensation Rihanna's upcoming video. With edgy new moves, the no-holds-barred fight to the finish will test friendships, loyalties and talents - but only one team can 'bring it' and earn a place in cheer history! For more information please visit: www.bringitonmovie.com

    CAST & FILMMAKERS
    Director: Steve Rash
    Written By: Alyson Fouse
    Produced By: David Roessell
    Director of Photography: Victor J. Kemper ASC
    Production Designer: Simon Dobbin
    Edited By: Danny Saphire
    Costume Designer: Shawn Barton
    Original Music By: Transcenders
    Cast: Hayden Panettiere, Solange Knowles-Smith, Rihanna, Gus Carr, Marcy Rylan, Cindy Chiu, Giovonnie Samuels, Francia Almendarez, Gary Leroi Gray, Danielle Savre, Jessie Fife

    FEATURE TECHNICAL INFORMATION
    DVD
    Street Date: August 8, 2006
    Pre-Order Close: July 5, 2006
    Copyright: 2006 Universal Studios. All Rights Reserved.
    Price: $29.98
    Selection Number: 29100
    Running Time: 1 Hour, 39 Minutes
    Layers: Dual Layer
    Aspect Ratio: Anamorphic Widescreen 1.78:1
    Rating: PG-13; for sexual humor and language
    Technical Info: Dolby Digital 5.1; English SDH; Spanish Subtitles; French Subtitles
     
  2. Jesse Skeen

    Jesse Skeen Producer

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    "Everything You Loved About the Original 'Bring It On' Movie Is Back In The All New Comedy"

    So Kirsten Dunst is gonna be in this one? And will she be wearing less this time? [​IMG]
     

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