I was just reading today's (6/6) USA Today article with Avi Arad who is head of Marvel Entertainment. Now, here is a guy who is a fan and in charge. Here are some excerpts of what was said: "Arad seems to love all of the 4,700 characters who populate Marvel's comic book world. And he is protective of the few he lets venture onto the big screen. When an early script version of Spider-Man had the hero slashing someone's throat, Arad stepped in. "That would be the end of everything," he told the writers. "Spider-Man kills nobody." "Arad serves as producer or executive producer for all of Marvel's movies. Marvel has creative control over its properties, to maintain the integrity of the characters, but contracts with other studios to physically produce the films." This is the most important quote: "When you talk with him, it's like talking with any other comic book fan," says Ben Affleck, who played the title role in this year's Daredevil. "He's a savvy business guy, but he's also a fan," says Affleck. "That's the key to doing comic book movies well. You have to respect the material or the diehard fans won't buy it. Avi respects the material and the fans." I really hope someone from DC and Warner are reading and learning.