What's the gimmick? A friend at work wants to get an upconverting DVD player to go with his new Samsung DLP set since the Best Buy salesman told him "It converts standard DVD to near-HD quality". He asked me how near HD and I drew a blank since I don't own an upconverting player. So the question is: How do you get a near-HD picture from a not-so-near-HD source? Is it nothing more than a digital parlor trick like adding EE to create false information to try and trick the eye?