I run a company which deals with DVDs mainly to the UK public so I can comment on the situation with authority. My customers aren't HT enthusiasts, they're just general DVD buyers but with multi region players. Anyway, I can tell you that when there are both versions available (as there have been a lot recently such as Ocean's 11, Spy Game, A.I. etc), the WS outsells the P&S by at least 20 to 1. The main reason, I think, why Brit Joe 6 pack chooses WS, isn't because they're better educated on OAR, but because we've had WS TVs for years and anyone serious enough to buy a DVD player, also bought a nice new TV to go with it, especially those that opt for Reg 1 as they need NTSC compatibility. You'd be hard pushed to go & find a 4:3 TV, most new TV sales have been for WS sets since the end of the last century.