that was the feeling i got as i walked out of BB yesterday after finally having seen a demo of the Tosh player. it was playing on only a small plasma (probably 42" or less), but i felt i could easily assess the quality of the picture- and it was across the board excellant. just looking at the text on the green "this motion picture has been approved..." screen tells you this is a substantial improvment. the letters are crisply defined- no mpeg artifacting or mottling or even ringing that i could see- and these qualities carried thru on the demo clips and trailers. colors were excellant (reds especially) and there was no breakdown or pixilation that i saw- not once. a HUGE difference compared to the first DVD demos i saw 10 years ago. and the player felt like a substantial piece of hardware- and yet no hang-ups or freezes no matter how much skipped around the disc. i had planned to wait until Oct. before buying a player as the trickle of movies i really want is going to be a bit slow to start, but if there had been one to pick up yesterday i would have. the salesboy said they had sold their allocation out before Tuesday and he doesn't know when they will get any more in. but as soon as they do, i'm in- and i'm damned excited about it. now i'm already looking ahead to the slow steady trickle of content. it will probably be frustrating for a couple years- and i'm afraid that the more HD discs i accumulate, the harder it will be to go back and appreciate my sizable SD collection. but for a film buff, HD media is nirvana. $500 for a player, and reference quality copies of films for under $25...wow. i was paying $35 for dvds early on (and considering that a bargin coming from LDs) wow. just simply, wow.